How Does Touch Of Silver Work

WATCH HOW THE UNIQUE VIOLET PIGMENT WORKS

BEFORE / AFTER USING THE BRIGHTENING SHAMPOO

THE SCIENCE BEHIND PURPLE PIGMENT

Our Brightening Shampoo works on the basic principal of colour theory where opposing colours on the colour wheel neutralise each other.

Purple is the opposite of yellow and orange on the colour wheel. Therefore, in theory by applying purple to yellow brassy tones, they should neutralise and vanish!

Therefore, we added in a super salon strength purple pigment, combined with other brightening ingredients, to create a violet pigment complex.

Which means our Brightening Shampoo banishes brassy tones in just one wash!

The range

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