What is Keratin and Why Should You Be Using it on Your Hair?

The PRO:VOKE Touch Of Silver Intensive Conditioner contains a restorative protein named keratin. But, what is keratin? And how can it help your hair? Our haircare experts reveal all.

What is Keratin?

Keratin is a fibrous protein which helps form the main structure of your hair, skin and nails. It accounts for between 65% and 95% of your hair, protecting the cuticle and interior structure of the strand’s cortex and repairing any damage that occurs.

Keratin is naturally found in your body. However, it can be destroyed by heat, chemicals and environmental influences. Therefore, many people choose to replenish this with keratin-based hair products and treatments to ensure the health and appearance of their hair is the best it can be.

How Will a Keratin Hair Treatment Help My Locks?

As keratin is a protective protein it can help strengthen your hair and make it look sleeker and healthier. Keratin forms a protective barrier around your hair and restores the cuticle helping it to retain moisture – reducing dry damage and boosting lustre as a result.

This is especially important in summer months where UV protection is a must to protect your hair from sun exposure, or if you frequently use heat styling tools. Keratin will help maintain your healthy shine and you’ll see fewer split ends forming, so you can say goodbye to frizz.

In fact, it can improve the overall quality of your hair by filling gaps that come with prolonged hair damage.

Some keratin treatments can also relax and neutralise your hair while conditioning it, which will leave you with smoother, straighter locks that are easier to tame.

Does Keratin Work Better on Certain Hair Types?

Different hair types have different levels of naturally occurring keratin. For example, curly or frizzy hair, will have less keratin than naturally straight tresses, as will chemically treated hair – if it has been dyed or permed. These hair types will see the biggest benefits of a keratin hair treatment as a result.

Try it for Yourself

Curious of how keratin could transform your locks? Find out more about our Intensive Conditioner and how it can help your blonde look healthier, brighter and feeling silky smooth.

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