LEARN HOW TO ACHIEVE YOUR BRIGHTEST BLONDE
IN 4 SIMPLE STEPS
Step 1 – Tone
Start by applying PRO:VOKE Touch Of Silver Brightening Shampoo, massage into wet hair and leave for five minutes before rinsing. This will visibly neutralise brassiness and brighten hair from the first wash.
Step 2 – Repair
Next smooth a generous amount of PRO:VOKE Touch Of Silver Intensive Conditioner onto the lengths and ends of hair. Leave for 3-10 minutes.
Step 3 – Protect
Rinse hair thoroughly and towel dry, apply PRO:VOKE Touch Of Silver Leave-In Conditioner for continued nourishment and heat damage protection.
Step 4 – Finish
Either let hair dry naturally or blow dry for a bright and healthy finish.
When will I see results?
You should see results from your very first wash with Touch Of Silver Brightening Shampoo. This colour correcting shampoo will work to neutralise brassy, yellow tones. Two applications a week is enough to keep brassiness at bay. For optimum results, we recommend to use the whole collection for a beautiful bright blonde, white or silver. Individual results may vary.
IS TOUCH OF SILVER A HAIR DYE?
No Touch Of Silver is not a hair dye, but a temporary hair colouring shampoo. It contains violet pigment which temporarily sits on the surface of the hair, as opposed to permanent and semi-permanent hair dyes which penetrate the hair shaft and ‘lock’ colour inside. The violet pigment washes out within 6 to 8 washes; it cannot be seen on the hair because violet is the opposite of yellow on the colour wheel. Touch Of Silver’s technology creates an optical illusion whereby the product’s violet pigment and the hair’s yellow tones cancel each other out to make the hair lighter and brighter.
WILL MY HAIR TURN PURPLE?
The PRO:VOKE Touch Of Silver Brightening Shampoo is a toning treatment shampoo, so if you leave it on for too long, or use it too frequently, you can develop a purple tinge to your hair. This tinge won’t last. To prevent over-toning, we recommend using Touch Of Silver Colour Care Shampoo which has a cleansing formula that removes any colour build up of the active violet pigment. Use the Brightening Shampoo only as directed and do not use everyday or leave on the hair for more than 5 minutes. Make sure you also wait at least two weeks after having hair bleached, permed or coloured before using.