Touch Of Silver Brightening Shampoo

About the Product

To actively neutralise yellow or brassy tones, use the ultimate hair hero, PRO:VOKE Touch Of Silver Brightening Shampoo. Containing active violet pigment, this toning shampoo brightens hair colour in just one wash for instant, visible results. Working on the principal of colour theory, it also treats colour fading and dullness, resulting in vibrant, dazzling shine.

For optimum results, follow with Intensive Conditioner. To avoid colour build-up, use Colour Care Shampoo and Conditioner in between washes.



Our Brightening Shampoo works on the basic principal of colour theory where opposing colours on the colour wheel neutralise each other.

Purple is the opposite of yellow and orange on the colour wheel. Therefore, in theory by applying purple to yellow brassy tones, they should neutralise and vanish!

Therefore, we added in a super salon strength purple pigment, combined with other brightening ingredients, to create a violet pigment complex.

Which means our Brightening Shampoo banishes brassy tones in just one wash!

When will I see results?

You should see results from your very first wash with Touch Of Silver Brightening Shampoo. This colour correcting shampoo will work to neutralise brassy, yellow tones. Two applications a week is enough to keep brassiness at bay. For optimum results, we recommend to use the whole collection for a beautiful bright blonde, white or silver. Individual results may vary.

Will my hair turn purple?

Touch Of Silver Brightening Shampoo is a toning shampoo, so if you leave it on too long, or use it too frequently, you can develop a purple tinge to your hair. This tinge won’t last. To prevent over-toning, we recommend using Touch Of Silver Colour Care Shampoo which has a cleansing formula which will remove colour build up of the active violet pigment if required. Use the Brightening Shampoo only as directed and do not use everyday or leave on the hair for more than 5 minutes. Make sure you also wait at last two weeks after having hair bleached, permed or coloured before using. If hair is porous or dry/damaged, we recommend following the three-step regime by using the Touch Of Silver Pre-Toning Primer before the Brightening Shampoo to prepare the hair for the best results.

Is Touch Of Silver a hair dye?

No Touch Of Silver is not a hair dye, but a temporary hair colouring shampoo. It contains violet pigment which temporarily sits on the surface of the hair, as opposed to permanent and semi-permanent hair dyes which penetrate the hair shaft and ‘lock’ colour inside. The violet pigment washes out within 6 to 8 washes; it cannot be seen on the hair because violet is the opposite of yellow on the colour wheel. Touch Of Silver’s technology creates an optical illusion whereby the product’s violet pigment and the hair’s yellow tones cancel each other out to make the hair lighter and brighter.

I have recently bleached my hair - when can I start to use Touch of Silver?

We recommend not to use the Brightening Shampoo for 2 weeks after having hair dyed. It is advisable to leave the product on for only 2 to 3 minutes, rather than the full 5 minutes for the first wash. Bleaching hair can make it more porous so if you use the Brightening Shampoo shortly after dyeing, the results may be a little uneven, which could give a slight patchy look.

I'm turning grey, when should I start using Touch of Silver?

Whenever you have enough white hairs that you want to give a brighter and more radiant look. If you have salt & pepper hair, Touch Of Silver is ideal to use. It will give the white hair an instantly more vibrant look, but it should not alter the colour of dark hair; this will just look more lustrous. You do not have to wait until you have entirely grey or white hair to see the benefits of Touch Of Silver.

Does the Brightening Shampoo contain sulphates?

Yes, the Brightening Shampoo contains Sodium Lauryl Sulfate and Sodium Laureth Sulfate.

Sulphates have been extensively reviewed with over 250 scientific research studies and are found to be completely safe in the use of cosmetic products. They are used in many cosmetics such as shampoo, body wash, soaps and toothpastes. They work by turning liquids into a foam and create the frothy lather effect we find consumers love.

If you have a sensitive skin condition such as eczema or psoriasis you may choose to use products that do not contain sulphates so they don’t affect the sensitive skin on your scalp.

Complete the look

Everything that you need in order to complete your transformation into beautiful silver hair


Tone, Repair, Protect

Begin your weekly treatment regime by toning the hair with the Brightening Shampoo…

and following with the Intensive Conditioner to repair and nourish.

Finish with the Leave-In Conditioner for extra nourishment and protection from heat damage.


For colour care

You can’t use the toning treatment in every wash, so we created the colour care shampoo specifically for those in-between toning washes. To cleanse, illuminate and care for your blonde, white or grey hair.

We paired this with our colour care conditioner to hydrate your thirsty blonde hair whilst protecting your colour from fading or dulling.

Finish with the Leave-In Conditioner for extra nourishment and protection from heat damage.