PRO:VOKE announces their 2018 campaign fronted by Abbey Clancy and expert hair stylist Lisa Laudat
7th June 2018: PRO:VOKE, creators of the expert blonde colour care hair ranges Touch Of Silver and Liquid Blonde, announce the launch of their ‘PRO:VOKE Your Colour’ campaign, which celebrates hair being a form of self-expression and pride – something that provokes a reaction, both personally and from those around you.
The ‘PRO:VOKE Your Colour’ campaign will be fronted by Abbey Clancy and renowned hair stylist expert Lisa Laudat, who will be sharing their hair colour confidence stories and encouraging others to do the same. The campaign will inspire hair positivity in all women, provoking them to feel empowered, unique and individual. ‘PRO:VOKE Your Colour’ will also celebrate the proven results of the two product ranges, Touch Of Silver and Liquid Blonde, that are achieved in just one wash, as well as highlighting the sense of empowerment that comes with that salon feeling.
Abbey Clancy says, “As a blonde myself, I am so excited to be partnering with the ultimate blonde haircare brand, PRO:VOKE. For me, my hair provokes pride. I have always felt proud to be blonde and I am so pleased that I am able to exhibit confidence through hair colour with the girls I work alongside in the modelling industry. PRO:VOKE helps women feel proud to be blonde and maintain their best hair yet.”
Abbey is a model, TV personality, wife and mother. Having appeared in the successful Britain’s Next Top Model series as a judge and presenter since 2015, Abbey has acted as a mentor to young models in the industry, as well as working with them individually to support them and instil self-confidence.
On the brand partnership, hair stylist expert Lisa Laudat says, “Having worked with some of the highest profile blondes over the last 16 years of my career, I am so pleased to be partnering with PRO:VOKE, a brand that has made beautiful blonde hair attainable to all women. Caring for your hair colour in between salon visits is so important, and I’m excited to help educate people on how they can ensure they have a good hair day every day. For me, hair provokes self-expression and allows me to showcase my client’s individuality no matter who they are, which I love.”
With over 16 years of experience in the hair industry, Lisa Laudat has worked with some of the world’s most influential photographers and magazines. Her clients include numerous high-profile celebrities such as Rita Ora, P!nk, Tess Daly and Emma Bunton.
Jen Edwards, Marketing Director at PRO:VOKE said: “We are so excited to have Abbey Clancy and Lisa Laudat, two inspirational blondes, on board to help launch the PRO:VOKE Your Colour campaign. This campaign opens up a conversation about hair colour empowerment amongst our consumers, demonstrating the power of hair colour to provoke an emotive response and highlighting the proven results of our product ranges.”
The partnership officially begins on 7th June 2018 and will extend for one year. The Touch Of Silver and Liquid Blonde brands currently consist of a range of hair care products from shampoos and conditioners, to the most recently launched Touch Of Silver Leave-In Conditioner.
Launched in the 1970s, PRO:VOKE® Touch Of Silver is an expertly created range specifically for blonde, platinum, white and grey hair. The shampoo quickly established its position as the original violet shampoo to neutralise yellow and brassy tones. PRO:VOKE® Touch Of Silver provides the ultimate colour care for natural, dyed and highlighted hair, offering beautifully bright results in just one wash.
PRO:VOKE® Liquid Blonde is a new range of products that was created from the experts at Touch Of Silver. This range has been specifically designed to meet the needs of those with honey and golden, warm blonde hair who want to enhance their colour vibrancy, and help to prolong time between salon visits. Creating beautiful shine and depth of colour, the product range infuses warm blonde tones and leaves hair with a high gloss finish in just one wash.