Baby White Hair is the New Blonde: Discover How to Get the Look

In recent times, celebrities with a range of hair lengths and looks have done away with convention and said “yes” to platinum white hair. Cara Delevingne rocked the colour with a pixie cut, Jennifer Lawrence pulled it off with shoulder length tresses and Vanessa Hudgens turned heads with mermaid-esque waves.

It’s not just females either, Mark Ronson and Jared Leto have both opted for a white dye in their time, and an Instagram search will bring up more than a million results of people proudly showcasing the colour.

But a recent trend has gone one step further. Baby white hair is borderline translucent; it is pure in colour, so much so that it reminds many of a newborn’s locks. With all the reflective quality of white hair, but the depth of a blonde, this trend will take your shade to the highest level (quite literally, in shades).

If you’d like to follow suit and join the #WhiteHairDontCare cult, read on…


Before: Things You Should Know Before Your Makeover

50 Shades of White

Before taking the plunge, be sure to do your research into the various shades of white hair dyes that are available to you. There’s a multitude of subtle differences out there including silver white, ice white, translucent baby white and even pink-tinted platinum white.

Patience is a Virtue

Dying your hair white isn’t a quick transformation, so be prepared to put some real time aside to win those snow-white locks. Due to the necessary bleaching that is involved to dye your natural hair colour, we’d advise putting your hair in the hands of a trusted professional.

Bleaching your hair may dry it out, so ensure that hair is as healthy as can be in the weeks leading up to your appointment. Use intensive, leave-in conditioning treatments and stay away from heated styling tools such as straighteners and hairdryers.

During: How to Dye Your Hair White

To reiterate, we strongly suggest handing the reins over to your colourist. Meanwhile, the route to white hair will go a little something like this:

Step 1

The hairdresser will ‘lift’ / bleach your hair starting with the roots and moving on to mid-sections and ends.

Step 2

Hair will be sectioned into foils to keep moisture packed in and to speed up the process. You may feel a little tingling sensation during this process as the formula works its magic.

Step 3

The hairdresser will rinse the bleach out before applying a white hair toner in your chosen shade and finally a conditioning treatment.

You can complement this final step with our Colour Care Shampoo and Conditioner to help protect your new colour.

After: Aftercare for White Hair: Looking After Your Locks

So, now that you’ve achieved the baby white hair of granny chic dreams, be sure to keep it in top notch condition. Make an effort to condition your hair and if you see any dreaded yellow tinges or brassy tones, reach for our Touch Of Silver Brightening Shampoo and Intensive Conditioner.

Make sure to share your results with us on social using #IPROVOKE and tag us @provoke.haircare!


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